"It's also a capital club and there's not many cities in Europe that are one-club cities. Sam's enthusiasm for the new stadium sold me the offer.
"Career-wise, it was an opportunity for me to take another step up the football ladder and I am extremely pleased to be part of a team which is being put together to prepare for life in the new stadium."
Barry Simmonds was working for Crystal Palace but resigned his post at the London club to join Cardiff City.
There is a full video interview with Simmonds on Cardiff City World, the pay service on the official website.