Is Sam really a winner?
THERE is a photograph on the wall of Hammam's office deep in the bowels of Ninian Park bearing the motto: 'A winner never quits, a quitter never wins.'
The picture itself depicts a lone canoeist frantically trying to remain afloat as waves crash into him.
Symbolic that for Hammam. After his summer of transfer frustration, he probably feels like he's on a little dinghy out in the middle of the Pacific Ocean, trying to fight the elements on his own!
First Fitz Hall, then Rob Hulse, yesterday Jody Morris turned down Cardiff City in favour of one of the Premiership big guns.
The Bluebirds, according to Hammam, are in the ring with football's heavyweights, but for a variety of reasons are missing out this summer, John Robinson and Tony Vidmar apart.
But it is the words on that photograph which ensure Hammam won't give up his fight to further strengthen Lennie Lawrence's squad and make the Bluebirds a genuine Division One force over the coming months.
"I've had the picture since 1972 and it means everything to me," says the man accustomed to winning against the odds during his time in charge of Wimbledon.
"Things may not be happening the way we want them to at the moment, but you don't give up. It's just not in me to do that, nor the people around me.
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Hammam: we're getting a beating
SAM HAMMAM has aired his transfer market frustrations, admitting, "We're in the ring with the big guns - and we're taking a heck of a beating."
The Bluebirds owner revealed his inner feelings as yet another Cardiff target, Chelsea star Jody Morris, rejected a move to Ninian Park by joining Leeds instead.
Morris followed Rob Hulse and Fitz Hall in turning down Hammam's ambitious Bluebirds.
And after Morris had snubbed Cardiff at the 11th hour, Hammam acknowledged, "We're trying very, very hard to sign players of real quality, but we're fighting above our weight at the moment."
He vowed, "We will not quit. We will keep doing everything we can to sign the players we need at this club.
"But the general problem we are facing is this: We are in the ring for players who can play in the Premiership - ie real quality.
"In the ring we're finding ourselves up against big hitters, namely either Premiership clubs or established sides at top of Division One.
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